WhatsApp is the world’s largest messaging platform and with a market penetration of 84%, it is by far the most popular messaging app in Italy. One of the main reasons behind the app’s popularity in Italy is that SMS is seen as relatively expensive.

Hoist Finance now offers the WhatsApp solution in Italy using the WhatsApp for Business API. The messaging interface has clear Hoist Finance branding to give customers confidence and trust that they are in contact with real advisors. WhatsApp is a secure communication channel which is important when sharing financial information with customers. Furthermore, the solution will enable customers to send photographs of documents required for the payment process. Bulk messaging information campaigns will be used to extend the reach to customers over time.

“This product launch is an important step towards becoming digital and finding solutions that fit the modern customer. With WhatsApp being the most popular messaging platform in Italy, I’m convinced that our customers will appreciate that they can now communicate with us through their favourite platform”, says Emanuele Reale, Hoist Finance Chief Operating Officer.

Hoist Finance partnered with Webio, a conversational middleware company, on this project this summer. Webio has an existing relationship with Facebook (owner of WhatsApp) and has supported Hoist Finance in obtaining access to the early adoption program for WhatsApp for Business. The Enterprise solution, together with Webio’s interface, allows Hoist Finance to use a web application to communicate in real-time with customers, assign conversations based on department, intelligent routing and auto responses as well as management reporting.

How can social entrepreneurship work for financial inclusion with vulnerable groups in society and assist them with their priority of living their lives and having money to pay for their daily needs? We wanted to understand more from a person with hands on experience, and therefore met with Abdoulaye Fall, a social entrepreneur working with Winkomun and Hello Europe, an Ashoka initiative which identifies the most powerful solutions related to migration. He shared his valuable learnings and insights with us:

What are the greatest challenges facing social entrepreneurs today?
I think one of the biggest problems is the lack of understanding that social entrepreneurship is an actual vocation. It is a scarce number of people that find it truly important to invest part of their life and time in trying to solve societal challenges. Social entrepreneurship can create a better world and we need more people and more companies to support us with our important mission.

You have made a fantastic journey as a social entrepreneur. What have been your most important success factors?
In my work, in social innovation and financial inclusion, the important part is not the money that people have been able to save. It is the change of mind-set that we have been able to create operating in low income areas and with poor people.  Allowing them to see their future and empowering them to become what they want to be in their lives, rather than being dependent on government support from the outside.

I believe that the old model of helping people continuously, every day and in every moment, is not sustainable. Instead, we need to create solutions that help people to support themselves and in that way provide tools for dignity.  What I most appreciate in my work is exactly that, working with the paradigm shift and changing the mind-set by saying to poor people that being poor or being migrants is not an excuse to avoid making efforts to improve their lives, it is up to them to do it. I think that if we want to help people getting out of poverty the best way is to give them the tools to assist them in doing so themselves. This is what we have done in my organization and I am very proud of this achievement.

What areas of financial inclusion are the most underserved?
We must understand that the priority of poor people, vulnerable people or migrants is living their lives and having money to pay for their daily needs and their bills.  Social entrepreneurship should focus on giving them the tools they need. It is not about giving money unconditionally, it is not about helping them when they are fallen.  It’s about helping people to see that they have capacity to provide money for themselves.

This is what I am a clear example of. I came to Barcelona from Senegal working as waiter in a restaurant, managed to get a university degree and improve my life. I had some help from people but not because I am a migrant but because I went to my group asking for a loan to pay my studies. If you want to work for an inclusive society it is to consider that all active members of the society are being able to provide for themselves.

At Hoist Finance, working for financial inclusion is closely tied to our core business and thus a natural way for us to contribute to society. Looking at the field of social entrepreneurship we can find new innovative ways of addressing financial inclusion with positive impact on people’s lives. To further spark our ideas, we invited Marie Ringler, Head of Ashoka Europe, the world’s largest organisation supporting social entrepreneurs, to our last leadership conference.  We discussed social entrepreneurship and how partnerships between corporations and social entrepreneurs can be a win-win for both parties.

What are the most important factors that we need to focus on when forming partnerships with social entrepreneurs?
Just like all successful partnerships in life, it’s really important to have an open mind and enter the relationship with a large amount of curiosity. It is equally important to keep a mind-set of equals having a conversation. There is a great deal that social entrepreneurs can learn from businesses and at the same time social entrepreneurs can be a great source of inspiration and knowledge for business to learn from. It is truly a win-win situation where both sides can learn and growth together.

Could you give us some advice on the journey? In what ways can we create the best value and support social entrepreneurs?
As a company you have some core competences that would be really good to leverage for these kind of partnerships. The topic of financial inclusion is a big one and a really important one and to tackle that itself is a really ambitious mission. So being focused is helpful, but at the same time it is important to remain open to surprises by how many different ways there are to define and look at the problem. One of the big strengths of social entrepreneurs is that they change the way we think about the problem. This is important to remember, if we for example take the topic of financial inclusion, we may not only need the obvious solution of education and creating access to financial products. It could also be equally important to think of totally different aspects, that at first glance seem not to be connected,  but are really crucial in solving the problem for the long run.  That’s one of the big strengths of Ashoka Fellows – and of social entrepreneurs in general.

What areas of financial inclusion are the most underserved?
There is no general answer because it depends on the market and the target group.
I would say, across Europe, probably the most underserved (and undervalued) is not necessarily basic financial education, which I think is growing in people’s mind as an important topic, but it’s more this idea that you also have to be an active financial actor and for that you need to have certain skills, entrepreneurial skills, critical skills and be empowered to contribute to society. So financial education is not just understanding how to save or how to use a banking accounts, financial education is also very much about how you can become active and actively shape your life. I think, in Europe, this is one of the most underserved key components.

Here at Hoist Finance, we are constantly striving to find new ways of reaching out to, simplifying for and helping our customers. On that topic we invited Micke Ahlström, who held an appreciated workshop with our top leaders in Barcelona, where we discussed what digitalisation means for us as a company. We caught up with Micke afterwards for an interview on the topic of digitalisation that we feel is worthwhile sharing with you:

Can you describe what you mean by digitalisation?

It is kind of a tough word that means a lot of things for a lot of people. I think that one of the important things to do in the digitalisation process internally is to figure out what we mean by digitalisation. Because everyone within an organization usually have their own interpretation.
For me it is not so much about digital, it is more about finding out how different digital and other phenomena are now shaping our future. How it is shaping our industry? How is our consumers’ behaviour shaping that future? The future will be a lot more digitalised than it is today and our transformation challenge is to be relevant in that future. Maybe with totally analogue means. So, the digitalisation for me, is not to make everything in the organization digital, but it is to make ourselves relevant and efficient and having a great position in a digitalised environment.

When did you first discover and take on/start talking about digitalisation as a word and as a mission? How?

It started in different ways. I had my first web agency and my first start up in 1994, this was almost pre internet and the conversations were almost the same back then. We could really see, and it was kind of obvious, that this new tool would transform industries. At that time though, we talked more about the communication impact, how it would transform marketing and media etc. Probably a decade later it became clear what kind of impact it would have on organizations and on whole industries. And I think right now it’s becoming very clear what kind of impact it will have on individuals and thereby on whole societies.

Why should we embrace and not be scared of becoming digital?

I am scared of digitalisation, he says with a big smile. We should be scared, it will change things. If we know that we can do the same things and still be relevant if things have changed, then we do not need to embrace it, but I do not think that is the case. Instead, we need to be a little bit more on our toes because the general speed of change is going up. And it is not really a race towards digitalisation, it is a race towards relevance, both for me as an individual but also as a company, of course. Therefore, I think we should be cautious about how digital is affecting us and our own behaviours, but as soon as we have gotten scared and gotten a sense of urgency, we can use that energy and take the tools and make them productive for us. Both in our private lives, that I think a lot of us have actually done. We are much more efficient and live easier lives with booking stuff and coordinating kids to football practice etc. compared to how we did things before. Now most is a click away. That same development we are of course also experiencing now in our professional life, and we better embrace it.

What are the main pitfalls when “digitalising” a company?

Make sure that it is not focused on technology. Make sure that you include the organization in these changes, and make sure that everyone understands why and what is the aim with all of these digital tools. Then they will become less of a threat and more of an empowerment for everyone. So I think, looking more into the culture aspect, the leadership aspect and prepare the organisation for dealing with speed of change rather than getting great at tech.

Do you need to be a digital native as an employee to fully understand the new digital world?

It is really dangerous to kind of outsource the digital responsibilities and competences to the “new guys” and just recruit young people who knows the “digital stuff”. This is not about digital this is about our core business and it is much more important to have the senior people who knows the business, who are familiar with the consumers and regulations and add a digital layer on top of each and every one of them. That will give them super powers to be even better at their job instead of letting the IT/tech people or the new people take over their actual job positions.

Can anyone or any company ignore digitalisation today?

I think a lot of organisations have tried to find the reasons why just their industry and their company is so specific and has so much regulations and have so much analogue parts and components in their industry, if it is aircraft or real estate or governmental or whatever but my CLEAR insight is that if the world is changing in the speed that it is, it is going to be very difficult to be the same operating in a new environment. If the environment shifts and the speed of change increases, if we don’t increase our speed of innovation in the same pace as the environment the gap is just going to build up. I haven’t seen an industry yet that have not been affected.

Are there any ethical issues that you need to be aware of when digitalizing processes?

I think there will be huge challenges. We see that already now in terms of integrity and especially on larger scale, big elections are being hijacked by trolls and algorithms that have a different agenda than the intended one, for democracy in this case.

And, for the banking industry specifically?

Every algorithm that takes decisions, which is what algorithms do, the one designing these algorithms will need to think about ethical consequences of those decisions. Therefore it is important that this is not only outsourced to the tech people that are good at algorithms but might not know the business, and might not be aware of the ethical implications. So maybe we will see new Chief Ethical Officers in the industry. But this is also where banks have been great previously. Very few other companies in other industries have compliance in the way that you do. So use that competence and expand it into this new era that could be a guidance for a lot of other industries to follow your way of working and processes. Maybe a new revenue model for the future.
A lot of people are talking about that compliance and regulations are holding back development and our chances to stay relevant. But right now, alongside with fintech and healthtech, regtech is a boosting area with a lot of prosperous applications within the regulatory field, so it’s a whole new industry that could give spin offs for companies that are good in that area.